Ep. 27: Navigating the Promise of Programmatic Advertising

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The Pub Way: A Podcast for Publishers

Seedtag

34 episodes

3 days ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

All content for The Pub Way: A Podcast for Publishers is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Ep. 27: Navigating the Promise of Programmatic Advertising

The Pub Way: A Podcast for Publishers

39 minutes

3 months ago

Ep. 27: Navigating the Promise of Programmatic Advertising

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising.

They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact