Ep. 26: Samsung Ads & The New Era of TV Advertising

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The Pub Way: A Podcast for Publishers

Seedtag

35 episodes

1 day ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

All content for The Pub Way: A Podcast for Publishers is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Ep. 26: Samsung Ads & The New Era of TV Advertising

The Pub Way: A Podcast for Publishers

32 minutes

3 months ago

Ep. 26: Samsung Ads & The New Era of TV Advertising

In this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads North America, to explore the transformative landscape of television advertising.

The conversation delves into the shift from traditional brand marketing to performance-driven strategies, the rise of interactive ad experiences, and the importance of data in optimizing advertising efforts.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact