Ep. 23: Understanding Supply Quality in Advertising

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The Pub Way: A Podcast for Publishers

Seedtag

34 episodes

2 days ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

All content for The Pub Way: A Podcast for Publishers is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Ep. 23: Understanding Supply Quality in Advertising

The Pub Way: A Podcast for Publishers

36 minutes

4 months ago

Ep. 23: Understanding Supply Quality in Advertising

In this episode of The Pub Way podcast, Mike and Tina sit with Tyler Romasco (SVP, Global Publisher Development at OpenX) to discuss the evolving landscape of advertising technology, focusing on curation, supply quality, and the impact of AI.

They explore the definitions of curation from both supply and demand perspectives, the importance of transparency in curated deals, and the challenges of scaling programmatic linear TV.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact