Ep. 22: Navigating Data Quality & CTV Measurement

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The Pub Way: A Podcast for Publishers

Seedtag

34 episodes

3 days ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

All content for The Pub Way: A Podcast for Publishers is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Ep. 22: Navigating Data Quality & CTV Measurement

The Pub Way: A Podcast for Publishers

32 minutes

5 months ago

Ep. 22: Navigating Data Quality & CTV Measurement

In this episode of The PubWay podcast, hosts Tina and Mike welcome Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision, the world's leading Spanish-language media company.

They discuss the evolving landscape of programmatic advertising, particularly focusing on data quality, measurement challenges, and the future of monetization in Connected TV (CTV). The conversation highlights the importance of leveraging first-party data, the potential of AI and quantum computing, and innovative ad experiences that enhance consumer engagement.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact