This episode explores the psychology behind lucky charms—ordinary objects believed to bring good fortune or protection. It examines how personal history, associative conditioning, and contagion theory give charms their meaning, and how they can boost confidence through a placebo effect. The episode also looks at cultural traditions worldwide, the role of charms as identity markers, and the risk of becoming dependent on them. Ultimately, it concludes that the real “magic” lies in the belief and emotional connection people place in these objects.