Episode 9 - Pick a Problem that pays

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The Prosperisus Pursuits Podcast

Segun Obayendo

23 episodes

3 days ago

Join the host Segun Obayendo for daily 10-15 minute episodes exploring entrepreneurship, brand building, and marketing with purpose. Each week dives deep into a focused topic through five daily segments packed with research insights and actionable strategies. Saturdays feature in-depth case studies with detailed analysis, while Sundays offer personal reflections. Your daily dose of practical wisdom for building a purposeful, profitable business. New episodes daily.

Entrepreneurship

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Entrepreneurship

Business

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Episode 9 - Pick a Problem that pays

The Prosperisus Pursuits Podcast

18 minutes 42 seconds

5 months ago

Episode 9 - Pick a Problem that pays

Yesterday you identified problems you can solve. Today: which ones will actually pay your bills?

90% of startups fail because they solve problems people complain about but won't pay for. Learn the difference between "nice to solve" vs. "painful enough to pay for" through real failure examples and the frameworks that separate profitable businesses from expensive hobbies.

Your homework: Complete the Commercial Viability Assessment to stress-test your problem against market reality.

Perfect for aspiring entrepreneurs ready to build something that actually works.