In this episode, I sit down with Tom Declat, a web design agency owner who transformed his business by stepping away from the hourly rate trap and into a scalable, strategic model. Tom shares how he made the mindset shift from being a designer selling websites to an entrepreneur solving business problems—allowing him to consistently generate £20,000 months.

We explore Tom’s journey from agency life to launching his own business, how he learned to reposition his services for higher-value clients, and the systems he put in place to create consistent revenue. Tom opens up about his sales process, the power of positioning and testimonials, and how he built a business that thrives on strategic client relationships rather than one-off design projects.

This episode is packed with powerful insights and actionable advice for designers and agency owners who want to break free from trading time for money, build a sustainable pipeline of high-quality clients, and turn their creative skills into a profitable business. If you’re tired of inconsistent income, struggling to communicate your true value, or wondering how to shift from executional work to a business-focused approach, this conversation is a must-listen.

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