This Week’s Profit First Accountant Newsletter Estimated Read Time: 5 minutes   Hi everyone, It’s Stephen Edwards from Gro Profit First Accountants, and welcome to this week’s Profit First Accountant Newsletter! This week we’re cutting through the noise around business growth and zeroing in on three simple but powerful levers to grow your business: Get more customers Increase average transaction value Increase purchase frequency This is all about simplifying how you think about growth so you can take clear, focused action—rather than spinning your wheels doing a dozen things that don’t move the needle. The 3 Levers of Business Growth Let’s break down the three growth levers that can transform your business if applied consistently: 1️⃣ Get More Customers (But Not at Any Cost) Too many businesses think more customers = more profit. But if you’re underpricing your services, more customers just means more work and more stress for the same money. You might need six times more customers to make the same profit if your pricing is off. So, before chasing growth: ✅ Make sure your pricing is right. ✅ Know your ideal customer. ✅ Know your core offer. Then—and only then—should you focus on attracting more clients. And remember, “getting more customers” doesn’t just mean marketing. It could also mean: Strategic partnerships Joint ventures Appearing on other people’s podcasts Leveraging OPC (Other People’s Customers) Sometimes, the better move is improving your conversion rate.   For example: 10 leads × 20% conversion = 2 sales10 leads × 40% conversion = 4 sales ✅ Doubling your conversion rate = doubling your results without needing more leads. Better conversion processes = better ROI This might mean refining your customer journey, articulating your value better, or improving your sales collateral and follow-up process. 2️⃣ Increase Average Transaction Value This is all about value stacking. Think: “Would you like fries with that?” or “Upgrade to a large?” McDonald’s nailed it—and you can too. Try this: Offer premium versions of your service. Bundle add-ons or upsells. Create product equivalents of “end-of-aisle” offers. Success leaves clues. Look outside your industry for inspiration and apply what works to your business. 3️⃣ Increase Purchase Frequency Can your customers buy from you more often? If someone only buys once a year, what would happen if they bought twice? You’ve just doubled revenue—without getting a single new customer. Ask yourself: Do your clients know what else you offer? Are you staying in touch regularly (e.g. newsletters, email sequences)? Have you created offers that encourage more frequent purchases? Out of sight = out of mind. Staying visible keeps your business top-of-mind and increases Lifetime Value (LTV)—a key Profit First concept. Don’t Just Learn. Do. It’s easy to consume ideas and not act. But I want to give you a practical next step. ✅ Use our AI PromptWe’ve created a ChatGPT prompt that acts like a virtual business consultant...