Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

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The Product Un(censored) Show with Colin Pal

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48 episodes

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Telling the stories of products, its leaders, thinkers and movers in South East Asia and beyond. Uncensored.

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Telling the stories of products, its leaders, thinkers and movers in South East Asia and beyond. Uncensored.

Technology

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Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

The Product Un(censored) Show with Colin Pal

1 hour 21 minutes 26 seconds

1 year ago

Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

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Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.