In this episode, Jon is joined by Su, the co-founder of Alico, a wellness platform for managing personal growth and well-being. Su's experience in product management across various health tech startups brings valuable insights to the discussion.

One of the main topics explored in this episode is the philosophy and mindset of experimentation in product development. Su and Jon delve into the importance of testing desirability and viability before fully designing an experiment, sharing examples and practical advice for conducting outreach and testing experiments with early-stage startups, small customer bases, and larger organizations.

Throughout the conversation, Su emphasizes the iterative nature of experimentation and the necessity of making it a part of the company culture. From measuring the success of experiments to the challenges faced in smaller companies and businesses, Su and Jon provide valuable insights into creating a culture of experimentation within product teams and organizations.

Tune in to gain valuable knowledge and practical strategies for crafting a culture of success through experimentation in product development.

Whether you're a product manager, entrepreneur, or part of a product team, this episode will provide actionable insights to enhance your approach to product development.