LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy

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The Product Marketing Experts

Jeffrey Vocell, Sharebird

92 episodes

2 months ago

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.

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Marketing

Technology,

Business

LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy

The Product Marketing Experts

23 minutes

1 year ago

LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy

Questions covered in this episode:

0:24 Opening Question: Journey into and through product marketing

2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn?

6:37 How do you think about executing the go-to-market strategy?
11:45 How do you foresee and solve the complex go-to-market challenges?

19:25 Any advice for what product marketers should be thinking about or doing now to prepare for the changes coming from AI?

Want more insights from Andrew? Check out her Sharebird Profile.

Looking to connect? You can find Andrew here on LinkedIn.