Lattice VP of Product Marketing, Emi Hofmeister on Storytelling

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The Product Marketing Experts

Jeffrey Vocell, Sharebird

92 episodes

2 months ago

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.

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Marketing

Technology,

Business

Lattice VP of Product Marketing, Emi Hofmeister on Storytelling

The Product Marketing Experts

26 minutes

11 months ago

Lattice VP of Product Marketing, Emi Hofmeister on Storytelling

Questions covered in this episode:

00:19 Opening Question: Journey into and through product marketing
03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers?

06:08 How do you balance technical details, emotional storytelling, and the unique capabilities to tell a differentiated story at Lattice?
08:50 Do you have any data points that you regularly look at or would like to look at to tell how some of the stories are working or how some of that differentiation is resonating?

14:19 How do you prove to the org the changes we have to make in stories and show the ROI?
18:18 How do you think about carrying the messaging through the journey to additional products or add ons that the company offers?
25:02 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out?

Want more insights from Emi? Check out her Sharebird Profile.

Looking to connect? You can find Emi here on LinkedIn.