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The Product Marketing Experts
Jeffrey Vocell, Sharebird
91 episodes
1 month ago
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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Marketing
Technology,
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All content for The Product Marketing Experts is the property of Jeffrey Vocell, Sharebird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
Show more...
Marketing
Technology,
Business
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Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing
The Product Marketing Experts
19 minutes
8 months ago
Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing

Questions covered in this episode:

 

00:21 Opening Question: Journey into and through product marketing
02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 

04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 
08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?

10:51  How do you collaborate effectively with the rest of the marketing and product teams?
14:20 For product marketing professionals seeking to join or currently collaborating with your organization, what key skills and strategic mindset transformations have you identified as critical for individual and team's success and growth?
16:43 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out? 

Want more insights from Kelsey? Check out her Sharebird Profile.

Looking to connect? You can find Kelsey here on LinkedIn.

The Product Marketing Experts
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.