In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM.

They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn.

Hattie shares her journey of navigating tech layoffs, building authority, and growing her LinkedIn following to 38,000. She also provides valuable tips on leveraging personal branding for career security, the importance of networking at scale, and useful tools for content creation and ideation.

Listen in for actionable advice on how product marketers can protect and elevate their careers in a rapidly changing tech landscape.

00:00 Introduction and Guest Welcome

00:46 Hattie's Background and Community Launch

02:15 The Importance of Personal Branding

04:07 Building Authority and LinkedIn Strategy

05:33 Creating a Safe Space for Product Marketers

08:47 Tips for Growing Your LinkedIn Audience

16:00 Tools for Content Creation and Ideation

18:25 Networking and Building Connections at Scale

22:24 Future of Product Marketing and Final Thoughts

25:55 Where to Find Hattie Online
Connect with Hattie on LinkedInCheck out productmarketers.com