The Godfather of Martech

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The Product Marketing AI Podcast

Sean Broderick

19 episodes

6 days ago

The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minutes or less.

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The Godfather of Martech

The Product Marketing AI Podcast

17 minutes 35 seconds

1 year ago

The Godfather of Martech

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy.

Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success.

Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive.

The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users.

For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount.

Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas.

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