Defining PQLs & Designing an Onboarding Experience | The Product-Led Marketing Show | Episode 2 | Matthew Stein, Senior Director of Marketing at Reprise
The Product-Led Marketing Show is a product-led growth podcast series presented by ProductLed.Marketing community. In this podcast series, Akhil G from Inflection.io hosts the top marketers from product-led companies from all around the world. #TheProductLedMarketingShow #PLG #ProductLedMarketing #Marketing #B2BMarketing
About this episode
Welcome to the 2nd episode of The Product-Led Marketing Show hosted by Akhil G from Inflection.io. In this episode, we host Matthew Stein, Senior Director of Marketing at Reprise with us. He shares his experience on designing an onboarding experience, measuring its success and defining PQLs (product qualified leads).
About the guest
About ProductLed.Marketing community
ProductLed.Marketing is the #1 marketing community focused on those who work at product-led companies. Product-led content, events, talks and more. Our vision is for this community to be the bedrock for a community-driven brand which will extent to content, events, and more. You are free to post your wins, ask for help, share an ideal, or just vent if you need to.