Building and Managing Customer Advisory Boards

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The Product Handbook

Product manager interview prep and practice

113 episodes

1 week ago

The Product Handbook is a practical show for product manager interview prep and day-to-day skills. Learn frameworks, product sense, metrics, estimation, prioritization, A/B testing, and strategy. Episodes explore case-style topics, roadmaps, and stakeholder communication across startups and big tech. Built for aspiring product managers through senior leaders.

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Building and Managing Customer Advisory Boards

The Product Handbook

1 hour 6 minutes 59 seconds

1 month ago

Building and Managing Customer Advisory Boards

In this episode of The Product Handbook, we explore how Customer Advisory Boards (CABs) can become a powerful tool for shaping product strategy and strengthening customer relationships.

You’ll learn:

What a Customer Advisory Board is and why it’s valuable for product managers
How to recruit the right mix of customers — focusing on truth-tellers, not just big accounts
Best practices for running effective sessions, from setting a customer-first agenda to applying the 80/20 rule
How to turn feedback into action and show customers their voices influence the roadmap
Common pitfalls to avoid, like over-representing certain segments or treating CABs as sales pitches

If you’ve ever wanted a structured way to bring customers closer to your strategy, this episode gives you the frameworks and practices to build and manage a CAB that delivers real impact.