In this new episode, Yann Toutant, CEO of Black Winch, and Yann Carré, Leader of Circular Business Models at Decathlon, explore the evolution of Sports-As-A-Service and the shift toward circular business models. Key takeaways include:

Transitioning to Sports-As-A-Service requires patience, resilience, and strong executive sponsorship. Decathlon’s approach is driven by three KPIs: customer reviews, business volume, and CO₂ emissions per euro of net margin. Offering seasonally adapted pricing models creates a win-win situation for both customers and retailers, though implementing this flexible approach across a large organization is a complex challenge. Aligning sales incentives with circular economy goals is key to success, motivating teams through performance metrics and rewards. Circular models significantly reduce environmental impact, with emissions up to four times lower than traditional approaches.

Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.