Cinema-As-A-Service: Meet Bas van Heek, Director Strategic Marketing at Barco

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The Product-As-A-Service Champions Podcast, by Black Winch

Black Winch

13 episodes

3 days ago

The Product-As-A-Service Champions Podcast aims to eliminate the sense of being alone when trying to navigate the complexities of the "As-A-Service" landscape. You are not alone out there. We're creating a bustling community of As-A-Service champions just like you. In the Product-As-A-Service Champions Podcast, we will cut through the noise surrounding "As-A-Service". We'll talk real business. Welcome to a space where we dissect buzzwords and offer you meaningful perspectives. To get started with your As-A-Service journey, visit www.blackwinch.eu

Management

Business

RSS

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Management

Business

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Cinema-As-A-Service: Meet Bas van Heek, Director Strategic Marketing at Barco

The Product-As-A-Service Champions Podcast, by Black Winch

35 minutes 21 seconds

1 year ago

Cinema-As-A-Service: Meet Bas van Heek, Director Strategic Marketing at Barco

Tune in to Episode 4 of the Product-As-A-Service Champions Podcast! Join Yann Toutant, CEO of Black Winch and Bas van Heek, Director Strategic Marketing at Barco Cinema as they discuss the evolution of cinema technology and the shift towards a Cinema-as-a-Service model.

Key insights include:

Barco’s model focuses on delivering quality projection, not just hardware.
Cinema-As-A-Service lets cinemas focus on the experience, not maintenance.

Pricing is based on image quality (14 Foot-lamberts), not equipment uptime.
Sustainability begins with designing products for responsible business models.
Key advice: Start small, set goals, and prioritize partnerships over perfection.

Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.