Appliance-As-A-Service: Meet E-Lin Tan, Global Head of BlueMovement

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/1e/b2/4c/1eb24c42-e33a-4f62-2141-dd537d282ceb/mza_2195416843552825587.jpg/600x600bb.jpg

The Product-As-A-Service Champions Podcast, by Black Winch

Black Winch

13 episodes

1 week ago

The Product-As-A-Service Champions Podcast aims to eliminate the sense of being alone when trying to navigate the complexities of the "As-A-Service" landscape. You are not alone out there. We're creating a bustling community of As-A-Service champions just like you. In the Product-As-A-Service Champions Podcast, we will cut through the noise surrounding "As-A-Service". We'll talk real business. Welcome to a space where we dissect buzzwords and offer you meaningful perspectives. To get started with your As-A-Service journey, visit www.blackwinch.eu

Management

Business

RSS

All content for The Product-As-A-Service Champions Podcast, by Black Winch is the property of Black Winch and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/41228987/41228987-1726139124737-5f359d2a4055d.jpg

Appliance-As-A-Service: Meet E-Lin Tan, Global Head of BlueMovement - BSH

The Product-As-A-Service Champions Podcast, by Black Winch

37 minutes 15 seconds

1 year ago

Appliance-As-A-Service: Meet E-Lin Tan, Global Head of BlueMovement - BSH

Welcome to the first episode of the Product-As-A-Service Champions Podcast! Yann Toutant, CEO of Black Winch, sits down with E-Lin Tan, Global Head of BlueMovement at BSH Home Appliances, to discuss how they are revolutionizing the home appliance industry through their Appliance-as-a-Service model.

Tune into this episode as we uncover:

BSH's shift to appliance subscriptions for flexibility, convenience and affordability.
How customer satisfaction and NPS are key to increasing contract renewals and loyalty.
BSH's circular approach, refurbishing appliances to avoid e-waste and extend lifecycles.
The role of direct-to-consumer communication in driving service innovations.
How strategic partnerships help BSH offer diverse solutions while staying focused on core products.

Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.