In this guest episode, I sit down with Ning Li, digital entrepreneur and founder of one of my favourite natural skincare brands, Typology Paris.

Ning talks us through his entrepreneurial journey, starting up several brands from scratch and how the process has been different with a slightly more meaningful and sustainable one. We talk about the importance of having a passion for something you set out to start, in personal life and career, and how if you really enjoy and are engaged in something, you will struggle to fail.

We talk about his approach to skincare, and his mission with Typology to simplify it more than ever. We discuss the build up confusion, the empty promises and the vagueness and lack of transparency in many mainstream brands these days, and how stripping it back to less ingredients, more authentic 'promises' and more natural foundations is key for the success not only of a business but of the functionality of products themselves. 

We talk about how using simpler products is more empowering for the consumer, and how natural ingredients (provided freely by plants and botanicals) provide much more for the skin but also don't draw on the Earth's resources in such a detrimental way, either. We talk about what ingredients we should be avoiding, and how using natural components instead of trusting in chemical conglomerates is better for ourselves, as well as the planet.

We also talk about Ning's approach to life too, and successful entrepreneurship. Entrepreneurs and CEOs are often painted as stressful, burnt-out individuals, but Ning shares his rituals for simplifying life in general, as well as simple rituals he does daily in order to manage the load a little more efficiently, and more enjoyably.

SHOW NOTES:

Typology: www.typology.com
Typology Serums: https://rstyle.me/+rctFZmPEXj70qq0sNqjXrg
Typology Tinted: https://rstyle.me/+X6J33o_d4hTyvr77bhJjfQ
Typology Periodic Serums: https://rstyle.me/+WX2isSudO4ZX1PHO40Y9ZQ
Originals book, by W H Allen: https://amzn.to/3j3yKz1