In this special father-daughter episode of The Print Problem Solver, Steve is joined by his daughter Sophie for a refreshingly honest conversation about how print is perceived by younger generations and why it still matters more than you think. From luxury brochures and personal letters to road signs and packaging, they explore how print continues to play a quiet but vital role in modern life. Sophie shares insights from the high-end retail world, where traditional values and tactile marketing still have real impact (even alongside social media!). They also chat about career choices, growing up with a “printer dad,” life in Australia, and a very DIY solution to getting a boat off a sandbank (yes, really). If you’ve ever questioned whether print still belongs in today’s fast-paced marketing mix then this episode will surprise you.