In this month's episode, Steve dives deep into the real issues facing the print world today. From the evolving role of design software like Canva and Adobe InDesign to the surprising rise of AI in fixing poor artwork; Steve unpacks the overlooked challenges printers deal with daily. With a blend of sharp insight and calm storytelling, he explains why Reynolds thrives on so-called “bastard jobs”—the tough, bespoke print projects most firms run from. Along the way, we hear about gold-foiled school brochures, butterfly-themed prints, the danger of overpromising, and why the best creative work comes from calm, not pressure. Whether you're in print, design, or just curious how things actually get made, this episode is a refreshing, honest look at the messy, beautiful world of bespoke printing.