In this episode, Steve welcomes Mark Stephenson from Fujifilm Europe to the studio for a wide-ranging conversation packed with insights and anecdotes. From floppy disks and cream-box Macs to cutting-edge inkjet technology and the power of RGB files, Mark shares Fuji’s unique journey and how innovation and trust keep them ahead. They dive into the evolution of packaging, educational print, AI, and robots at Drupa, and even reveal the story behind a spectacular butterfly-themed art print. Whether you're a print geek or just curious about where the industry's headed, this episode blends nostalgia, tech talk, and real-world stories with warmth and wit.