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The PricingProphets Podcast
Jon Manning - PricingProphets.com
11 episodes
1 day ago
Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers
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Business
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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers
Show more...
Business
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Ep03 The Pro's and Con's of Price Wars
The PricingProphets Podcast
2 minutes 59 seconds
6 years ago
Ep03 The Pro's and Con's of Price Wars

Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets.

PricingProphets.com | PricingProphets on LinkedIn | PricingProphets on YouTube

The PricingProphets Podcast
Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers