In this episode of The Pricing Guys, Avy and Michael dig into Dyson’s latest results to uncover what they reveal about premium pricing under pressure. Unit sales are up, but revenue is down. Discounts are creeping into big-box stores, and an expanding product lineup is muddying the value story. They break down what this means for premium brands and share a straightforward reset: simplify the offer, protect pricing guardrails, and double down on true differentiation.