Michael and Avy sit down with Tom Gunter in the first guest interview on The Pricing Guys. With more than 35 years in FMCG leadership, Tom explains why common CPG playbooks stall growth and what real leadership requires. In this episode: The “BS” strategies holding CPG back Why pulling resources away from Canada hurts execution How to spot real growth opportunities The risk of mistaking temporary spikes for long-term trends Smart places to invest in 2025, plus easy cuts Backed by senior roles at ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors, and Fiera Foods across a 35-year career, Tom offers a wealth of practical knowledge you can use now.