Continuing the conversation from their previous episode, Avy and Michael shift the focus from structure to people, unpacking the personalities that shape today’s pricing teams. Drawing from over 15 years of experience across industries, they break down the common leader types they’ve encountered: the hyper-analytical deep diver, the buzzword-hyping visionary, the well-liked but indecisive order taker, and more. But it doesn’t end there. They explore the risks of these leadership styles and highlight what truly effective pricing leadership looks like plus how to spot (and hire) a true pricing unicorn.