In this episode of The Pricing Guys, Avy and Michael dive into the world of pricing transparency from Airbnb rentals to software contracts. Prompted by a real-life booking experience gone sideways, they unpack the frustration consumers feel when the price you think you’re paying ends up being far from reality. They reflect on how pricing transparency, when done right, can actually be a strategic asset.  Whether it’s customizing offers based on customer segment or clearly communicating the why behind the price, Avy and Michael argue that transparency isn’t a threat, it’s a differentiator.