In this episode of The Pricing Guys, Avy and Michael unpack how tariffs are reshaping forecasting, pricing, and business operations. As some companies abandon forecasting altogether, overwhelmed by scenario fatigue, the conversation shifts to whether that’s a strategic pause or a costly mistake.  They explore what it means to plan around worst-case scenarios, why pricing should be the first lever pulled and how organizations can avoid short-term thinking when faced with long-term disruption. From supply chain shifts to price positioning, this episode offers a clear-eyed take on leading through uncertainty with resilience and foresight.