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This podcast teaches the theory and application of pricing for new startups, established businesses and hopeful entrepreneurs.
The Pricing and Monetization Podcast: The Audioblog of TapRun.com
7 years ago
016 - Loss Leaders? I'm a Loss Follower!
Debates are common when figuring out what to charge for a good, but I think it's far more interesting to hear folks ague about how pricing effects their decisions to buy.
I have a confession to make. I love loss leaders. Unlike "door buster" which is a meaningless marketing term, a loss leader is a bonified deal. Merchants price their loss
Episode link: https://taprun.com/articles/exploiting-loss-leaders
The Pricing and Monetization Podcast: The Audioblog of TapRun.com
This podcast teaches the theory and application of pricing for new startups, established businesses and hopeful entrepreneurs.
