Ever felt like social media platforms can read your mind? You may have seen an ad for a movie you were just talking about with your friend, or it may have suggested a clothing brand you were planning on buying. You’re not alone. Nowadays, big companies and social media sites somehow know more about you and your tastes than your mom. Ever wondered what goes on behind it?

In this episode of the Pragyan Podcast, the hosts pull back the curtain on these companies, and reveal how they gather seemingly endless information about you and use it in various ways, meritorious or malicious.

Pragyan is the techno-managerial organisation of the National Institute of Technology, Tiruchirappalli, India. Learn more about us at www.pragyan.org

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