In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in...
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In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in...
Building a Smarter Aesthetics Business at The Aesthetics Show 2025
The Practice Sales Podcast
30 minutes
4 months ago
Building a Smarter Aesthetics Business at The Aesthetics Show 2025
In this episode, we’re recapping insights from the Vegas Cosmetic Surgery conference and offering an exclusive preview of The Aesthetic Show, where industry experts Mike White of CLA, Christin Trujillo of Maven Financial Partners, and Josh Swearingen of TUSK Practice Sales will lead sessions throughout the conference. Together, they break down the key financial and operational strategies every medical aesthetics business owner should know in today’s increasingly competitive market. What...
The Practice Sales Podcast
In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in...
