There’s a lot of fear and misunderstanding around AI in the legal and mediation world. Will it replace professionals? Will clients trust AI-generated content? Is it even ethical to use these tools in practice? These questions are valid, but they’re also keeping too many solo and small firm professionals from tapping into tools that can actually help their businesses grow. In this episode, Susan Guthrie breaks down how the Big Four accounting firms—Deloitte, EY, PwC, and KPMG—are investing billions into AI platforms to increase productivity, reduce costs, and move away from the billable hour. And what they’re doing at scale, you can apply in your practice on a much smaller, strategic level. It’s not about having all the answers, it’s about being curious, open, and willing to evolve. Tune in now to learn how AI can become your new business partner, not your competition.Unlock the Power of AI with These Practice-Boosting Insights: Why fear of AI is holding professionals back What the Big Four are doing with AI and what you can learn from them Tools to start using today for research, writing, marketing, and more How AI supports value-based pricing and frees you from trading time for money Small ways to start integrating AI whether you're solo or running a growing team Other resources mentioned in this episode:SpellbookChatGPTCoCounsel by Thomson ReutersDescrybe.aiSmith.aiMartindale-AvvoAI in Action: Transforming Legal Practice and Dispute Resolution with descrybe.ai.  A Conversation with Co-Founder, Kara Peterson   AI Newsletters: The Rundown: https://www.therundown.ai/subscribe?ref=4IFpe9D95g AI for Work: https://aiforwork.co Prompts Daily: https://neatprompts.com ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.