In this episode, Apurva sits down with Sawyer and Igor, co-founders of Concrete, to unpack how they turned scrappy university side hustles and a whirlwind year in the fashion world into APOS, their automated, personalized outreach system. They share the early days, Shopify jewelry experiments, high-ticket Fashion Week sales, and sending 3,500+ bespoke emails, to the modern playbook: scraping live data, crafting tone-matched copy with today’s models, and keeping domain health pristine so messages land in the primary inbox, not spam.
You’ll hear the NEPQ sales framework in action, why brand coherence beats “sell everything” stores, and a candid look at tools (Browse AI, custom scrapers, Mailmeteor, GPT-3.5→5, Claude) and tactics that booked double-digit daily meetings and helped a new beverage brand break into dozens of retail locations.
Guests:
Egor Golopeatov: https://www.linkedin.com/in/egor-golopeatov/
Sawyer Paul: https://www.linkedin.com/in/sawyer-p/
Host: Apurva Misra