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The Practical CMO
practicalcmo
28 episodes
1 week ago
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
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Marketing
Business
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All content for The Practical CMO is the property of practicalcmo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
Show more...
Marketing
Business
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Outperform Your Market: Embedding Horizon Growth Into Your Management Process
The Practical CMO
28 minutes
5 years ago
Outperform Your Market: Embedding Horizon Growth Into Your Management Process
Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you.  Here’s an example. There are many ways small- and mid-sized businesses implement EOS/Traction management disciplines. Some use formal implementers, some contract with part-time integrators, and some try to do the whole thing themselves. Any of these approaches can work, as long as you embed the discipline into your ongoing management processes.   https://thepracticalcmo.com/ep12-outperform-…-your-management/ ----more---- It’s the same outcome when businesses embed Horizon Growth planning into your management processes. There are many ways to do it, but on today’s program, I’m going to bring a guest who has done it better than any company I’ve ever used Horizon Growth with—a achieved the great results!You’re going to want to listen to Tom H. Sween’s story. Additional resources referred to in this program can be found here: https://thepracticalcmo.com/horizon-growth-planning-maximizing-business-valuations/ 
The Practical CMO
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.