Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
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Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
This podcast is a very unusual but realistic view of what Marketing does well and what it doesn’t do well. You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated.
Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.
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Today’s Participants:You can connect with Mark Coronna through LinkedIn here: https://www.linkedin.com/in/markcoronna/
Guest: Atul Minocha, Partner& CMO, Chief Outsiders
aminocha@chiefoutsiders.comAtul Minocha | LinkedIn
https://thepracticalcmo.com/ep-23-lies-damne…es-and-marketing/
Related ResourcesAmazon.com: Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth
The Practical CMO
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
