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The Practical CMO
practicalcmo
28 episodes
1 week ago
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
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Marketing
Business
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All content for The Practical CMO is the property of practicalcmo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
Show more...
Marketing
Business
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Internal Networking is Your Key to Communication Success
The Practical CMO
32 minutes
5 years ago
Internal Networking is Your Key to Communication Success
Even the smallest companies can be challenged by poor internal communications. Fortune- sized enterprises? Sure. But small- and mid-sized business? Yes, it happens too often in these businesses. You might ask how and why that can happen when you have an employee base of less than 200 and everyone works in the same facility. I asked that question after observing poor communications--and the negative effects of having a workforce which is not aligned--hurt business performance—over and over. Today’s approach to the topic of “failure to communicate” will explore an innovative way to improve communications—focusing on building an “internal” network. Additional resources referred to in this program can be found here. https://thepracticalcmo.com/ep11-internal-ne…nication-success/ ----more---- About Mark's Guest: A facilitator and coach since 2009, Graham Dobbin has worked with clients in the UK, USA, Africa & Australia. Having owned and managed several companies, he brings practical experience in leading change and developing sales & leadership teams, originally from Scotland and now resident in New York.  Graham is passionate about authenticity and context, working with teams from middle management to C-Suite in various industries.  Facilitating programs for diverse senior leadership, teams in car manufacturing, nuclear processing plants, and the world’s largest co-working provider. 
The Practical CMO
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.