Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
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Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
Customer Communications Are Evolving: Are You Ready?
The Practical CMO
36 minutes
4 years ago
Customer Communications Are Evolving: Are You Ready?
Now that the shift to a higher percentage of remote workers looks like it will continue after the current pandemic recedes, it’s time to ask what types of communications businesses should be used for effective customer acquisition and current customer development and retention. With an anticipated, 20-30% of the post-pandemic workforce projected to work remotely, what are the most effective communications channels and content? Should we reconsider a blend of more traditional communications along with a higher mix of digital? In this program, we’ll discuss best practices and share practical ideas for managing internal and external communications.
https://thepracticalcmo.com/ep-17-customer-c…ng-are-you-ready/
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Today’s Participants:
Host: Mark Coronnamark@thepracticalcmo.comLinkedIn: https://www.linkedin.com/in/markcoronna/
Guest: Rob Johnson, President, RJ47 LLC(80) Rob Johnson | LinkedInNews Anchor/Communications Specialist Rob Johnson Home Page robjohnson@rj47llc.com
The Practical CMO
Up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs to drive improved revenue performance.
