PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

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The PR Wine Down

Trust Relations

120 episodes

2 days ago

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.

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PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

The PR Wine Down

40 minutes 39 seconds

1 year ago

PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

In this information-packed episode of the PR Wine Down, hosts April and Laura welcome Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty-gritty details of affiliate PR, including the changes, challenges and opportunities brands can expect to face in this niche area of consumer media, where consumer PR and digital marketing intersect.

Later in this episode, April and Laura take a deep dive into the different career paths a PR professional might take — and how brands can decide which type of PR specialist to hire. Tune in for a candid conversation about the pros and cons of agency, in-house and freelance PR.

Learn more about Allie: https://trustrelations.agency/meet-your-dream-team/allison-ullo/

Read about our affiliate PR services: https://trustrelations.agency/affiliate-pr/

Try Leaves of Leisure: https://www.leavesofleisure.com/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown