Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

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The PR Wine Down

Trust Relations

120 episodes

1 day ago

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.

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Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

The PR Wine Down

32 minutes 54 seconds

1 year ago

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the healthcare and medical industries.

Later in this episode, April and Laura also cover the ubiquitous PR tool: the press release! Tune in for a deep dive into some common mistakes and best practices relating to writing, planning and distributing press releases in today’s media landscape.

Learn more about Barrie’s work here: https://bcpublicrelations.com/

Learn more about press releases on the Trust Weekly blog, here: https://trustrelations.agency/trust-weekly/trust-relations/pr-tools-what-does-a-press-release-actually-do/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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