Ed and Simon Baker engage with Joost Dop, CEO of Funda, to explore the dynamics of the Dutch real estate market, emphasizing the importance of engagement metrics over traffic volume. They discuss the challenges of housing shortages, Funda's role in addressing these issues, and the unique ownership structure that fosters strong relationships with brokers. The conversation also delves into pricing strategies, the development of tools for brokers, and the impact of AI on the real estate industry, highlighting the need for continuous adaptation and learning from global market trends.