Harvey and Ed welcome Mike Bird, CEO of Apartments.com.au. They discuss Mike's background, the importance of AI in real estate, and the innovative Conversion Assist service that enhances lead conversion. The conversation also covers the business model of Aartments.com.au, the significance of trust and transparency in the market, and the role of editorial content in building consumer confidence. Mike shares insights on challenges faced in the industry, lessons learned, and the competitive landscape with major players like REA Group and Domain. The episode concludes with thoughts on personal branding and the future of real estate technology.