Between Two Marketers: Deep Funnel Conversion Optimization with Harry Hawk

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/13/e8/a0/13e8a06b-b451-3357-8d61-cceb748e6300/mza_17646579697513740640.jpg/600x600bb.jpg

The PPC Show Podcast

AdStage

210 episodes

5 days ago

Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!

Technology

RSS

All content for The PPC Show Podcast is the property of AdStage and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/2226457/2226457-1583538506181-d0ba6aadbcd94.jpg

Between Two Marketers: Deep Funnel Conversion Optimization with Harry Hawk

The PPC Show Podcast

47 minutes 49 seconds

5 years ago

Between Two Marketers: Deep Funnel Conversion Optimization with Harry Hawk

In the first of our "Between Two Marketers" interview series, Paul sits down with Harry Hawk from Birdeye. Harry explains how he improved revenue by 4x by switching Facebook and Google AI to run off of Salesforce deep funnel conversions. Harry gets into the nitty gritty and shows you why AI should be your best friend. Listen now!

Learn more in Harry's blog post: https://birdeye.com/blog/why-performance-marketers-need-to-embrace-machine-learning-optimization/