In this engaging conversation, Kremena Yordanova shares her unique journey from working on a cruise ship to becoming a fractional CMO in the marketing industry. She discusses the importance of adaptability in marketing roles, the shift from product-led to mission-led branding, and the evolving landscape of marketing strategies, especially in the context of AI. Kremena emphasizes the value of mentorship and the need for brands to focus on meaningful relationships with their customers. She also reflects on her vision for the future and the challenges she faces in her role, providing insightful advice for aspiring marketers.