In this episode of Power Talks, Maeve Ferguson shares her journey from being an accountant to a consultant specializing in transforming intellectual property into effective lead generation frameworks. She discusses the importance of using diagnostic assessments and AI solutions to qualify leads and enhance marketing strategies. Maeve emphasizes the need for personalized communication and the challenges of building a consulting business in a rapidly evolving market. She concludes with valuable lessons learned and advice on listening to the market’s needs.