The Powerhouse Project is a bi-weekly podcast hosted by Lisa Laronde, the first woman president of RSG International and the President of the Canadian Association for Women in Construction. As a leader in road safety infrastructure, Lisa operates with a no-filter policy and no-nonsense approach that surprises some but inspires many in a predominantly male industry. Lisa is known for her unwavering advocacy for women; she is committed to fostering connections, facilitating learning, and championing the advancement of women in leadership roles. Lisa will cover leadership from a variety of angles, inviting distinguished guests to speak about their experiences in tech, politics, construction and more. The Powerhouse Project will leave women from any generation and any background feeling empowered and motivated to lead with courage. Join the movement at thepowerhouse-project.com
All content for The Powerhouse Project is the property of Lisa Laronde and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Powerhouse Project is a bi-weekly podcast hosted by Lisa Laronde, the first woman president of RSG International and the President of the Canadian Association for Women in Construction. As a leader in road safety infrastructure, Lisa operates with a no-filter policy and no-nonsense approach that surprises some but inspires many in a predominantly male industry. Lisa is known for her unwavering advocacy for women; she is committed to fostering connections, facilitating learning, and championing the advancement of women in leadership roles. Lisa will cover leadership from a variety of angles, inviting distinguished guests to speak about their experiences in tech, politics, construction and more. The Powerhouse Project will leave women from any generation and any background feeling empowered and motivated to lead with courage. Join the movement at thepowerhouse-project.com
Join host Lisa Laronde and guest Brandi Ferenc for a conversation about retaining women in the trades. Brandi is a seasoned red seal refrigeration and air conditioning system mechanic and shares her remarkable journey within the skilled trades industry. With candor and insight, Brandi uncovers the hurdles encountered by women navigating male-dominated fields, shedding light on the pressing need for a profound cultural shift.
Through her own experiences, Brandi underscores the importance of education and awareness in fostering a work environment that is not only inclusive but also respectful of diverse voices. She passionately advocates for change, urging listeners to recognize the pivotal role of allyship in dismantling barriers and fostering a more equitable landscape.
Brandi stresses the vital contribution of employers in nurturing and retaining women in the trades. Drawing from her expertise, she offers practical insights into how organizations can create supportive frameworks that empower women to thrive.
Tune in as Brandi shares her initiatives through Fairtrades Toolbox, a platform dedicated to promoting diversity and catalyzing change within the industry. From personal anecdotes to actionable strategies, this conversation promises to inspire and empower listeners to champion inclusivity and drive positive transformation in their respective spheres.
Takeaways
The skilled trades industry needs a cultural shift to create a more inclusive and respectful work environment for women.
Employers should actively seek to hire and retain women in the trades, treating them as professionals and providing the necessary support and resources.
Education and awareness are key in changing the behavior and attitudes towards women in male-dominated fields.
Allyship from both men and women is crucial in advocating for change and creating a more diverse and inclusive industry.
Fairtrades Toolbox, led by Brandi Ferenc, aims to promote diversity and change in the skilled trades industry through education, consulting, and advocacy.
Find out more about Brandi's work: www.fairtradestoolbox.com
Follow The Powerhouse Project:
https://www.thepowerhouse-project.com/
https://www.instagram.com/thepowerhouseprojectpodcast/
https://www.youtube.com/channel/UCD5yzE4szgWXLh_zztN6LwQ
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Powerhouse Project
The Powerhouse Project is a bi-weekly podcast hosted by Lisa Laronde, the first woman president of RSG International and the President of the Canadian Association for Women in Construction. As a leader in road safety infrastructure, Lisa operates with a no-filter policy and no-nonsense approach that surprises some but inspires many in a predominantly male industry. Lisa is known for her unwavering advocacy for women; she is committed to fostering connections, facilitating learning, and championing the advancement of women in leadership roles. Lisa will cover leadership from a variety of angles, inviting distinguished guests to speak about their experiences in tech, politics, construction and more. The Powerhouse Project will leave women from any generation and any background feeling empowered and motivated to lead with courage. Join the movement at thepowerhouse-project.com
