Have you ever found yourself thinking “Why isn’t my content converting?”  In this episode of The Powerful Content Podcast, Mel Daniels dives into a question that can shift how you approach every single piece of content you create: Why do people actually buy? She’ll walk you through the three core reasons you decide to hit that “buy now” button and more importantly, how those reasons apply to your content. She explores why connection, ideas, and belief play such a big role in the journey with you, and how you can use them to create content that not only feels aligned, but actually moves your business forward. You’ll also hear about how these three reasons map beautifully to the client journey, plus, as always, there are some reflection questions to help you apply what you learn straight away. This one’s part strategy, part mindset shift to help you feel more confident in the way you’re showing up.   Episode Breakdown 00:00   Why your content might not be converting00:40   Welcome and what today’s episode will cover02:01    The moment I realised why I bought something recently04:39    Reason 1: Your people need to see themselves in you07:37    Reason 2: Interesting ideas make people stop and pay attention10:16     Reason 3: People buy when they believe you can help12:10     How this ties into your client journey and content strategy14:43     3 powerful reflection questions to explore16:01     Final thoughts and ways to connect   Links mentioned in this podcast The Content Effect The Power of Content Content Creator Archetype Quiz   If you enjoyed listening to this episode, then you’ll also love: Episode 3 – Why sales funnels suck Episode 170 - Selling through connection: Lessons from the retail floor   Loved the episode? Leave a review!   Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website   I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.