Do you feel disheartened by the lack of likes on your social media posts? Well, maybe you’re looking at it the wrong way. In this episode of The Powerful Content Podcast, Mel Daniels unpacks what it really takes to create content that stands the test of time, without running yourself into the ground. She explores how business owners can stay visible and connected to their audience in a way that feels sustainable, meaningful, and true to their voice. Instead of chasing trends or constantly creating from scratch, Mel encourages you to embrace reimagination, listen closely to what their audience needs, and lean into the strength of your full content ecosystem. Mel also shares her personal story of pausing full-time business and the surprising impact it had on engagement. She shows how building trust and staying anchored in your message can carry your content further than any quick-fix strategy. You’ll also hear how Mel’s signature 4P Framework (Prepare, Plan, Produce, Process) supports long-term content strategy, along with powerful reflective prompts to realign your approach with their current season of business. Episode Breakdown: 00:00   Introduction and episode overview00:59   Welcome to The Powerful Content Podcast01:59    Acknowledgement of Country 02:17    Personal updates and reflections02:40   What long-term engagement really looks like07:23    Using the 4P Framework to support sustainable content13:53     Mel’s personal experience navigating a pause15:52     Reflective prompts for deeper alignment17:37     Outro and ways to connect   Links mentioned in this podcast The Content Effect   If you enjoyed listening to this episode, then you’ll also love: Episode 166 - Why I pressed paused on my full-time business (and what happened next) Episode 168 - Reimagine your content: How to do less and still make an impact   Loved the episode? Leave a review!   Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website   I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.