Talking about money in business can bring up all sorts of feelings: uncertainty, avoidance, maybe even guilt. Especially if you lead with heart and purpose, it’s easy to wonder how finances fit into your business journey.  In this episode, I’m joined once again by the beautiful Annie Love, a holistic business and Profit First coach who helps values-led women set up financial systems that are simple, supportive, and make total sense. We chat about:  What Profit First is and why it works so well  The five essential accounts to set up in your business   Why managing money isn’t about maths (hint: it’s about habits)  How to start small (hello, 1% transfers!)  Aligning purpose with profit to make a greater impact in the world  Annie’s favourite mindset and journaling prompts for shifting how you feel about finances  Whether you’re brand new to Profit First or looking for more ease and confidence around your cash flow, this episode will show you how to take those first empowering steps.  Get to know Annie Love  Annie Love is a Holistic Business & Profit First coach supporting wellness professionals to build consistent income with more ease and less overwhelm through strategy, mindset and profit planning. Over the past 19 years, she has also founded and built a multi-million dollar technology company with her husband, Ben, based on a foundation of values and alongside raising their sons.   You can find Annie over on the AnnieLove.coach website, as well as on Instagram, and Facebook. You can also listen to her podcast, The Light Seekers’ Lounge, on your favourite podcast app.    Links mentioned in this podcast  Calm Consistent Cashflow Playbook  Calm Consistent Cash Accelerator    If you enjoyed listening to this episode, then you’ll also love:  Episode 49 - Being intentional to make meaningful progress with Annie Love  Episode 155 – How to create content that reflects your true value    Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.